26 Oct
Black Friday & Cyber Monday SMS Marketing checklist!
Due to social distancing and other COVID-19 restrictions last year, Black Friday and Cyber Monday (BFCM) deals broke records, and specialists anticipate deals will keep on rising this year.
Even though online shopping is here to stay and people are at last becoming more familiar with this new trend. Chances are, some of them are returning in stores to chase after the best Black Friday bargains.
Main Benefits
Regardless of whether you sell on the web or own an actual shop, Black Friday SMS campaigns can be a great way to not only remind people about your business but also encourage them to choose you over your competitors.
In this post, you’ll find some Black Friday text marketing tips and ideas that you can simply adjust to your store.
- Generate interest early: Shoppers are seeking BFCM deals earlier and earlier every year. Make sure you communicate your offers as soon as possible.
- Countdown: Try including a countdown timer in your SMS landing page to boost conversions.
- More than an offer: It is a good time to offer more benefits to your customers, such as: Buy 1 get 2 free, Offer free shipping, Easy returns, freebies, etc.
- Tailor you content: Customize your SMS text to address consumer specific needs (greeting customers by name, tailoring content to their demographics, etc.).
- Track campaign success: By tracking various metrics, your business can determine which strategies and tactics were most effective for your campaigns.
BFCM 2020 Best insights!
- Black Friday & Cyber Monday 2020 global revenue reached $188.2 billion.
- Last November saw the highest monthly conversion rate for SMS in 2020, clocking in at 3.2%.
- Black Friday accounted for 19% of all November SMS orders and the Cyber Monday accounted for 72% of all November SMS orders.
- E-commerce traffic increased 29% compared to Black Friday 2019.
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SMSArena is a fully featured bulk SMS platform that enables businesses to send SMS to their customers with the lowest cost. We offer high-quality SMS routes for all Spanish operators, great flexibility in SMS packages and a “best price” guarantee in order to make you feel 100% safe about your choice.
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