Rich Communication Services (RCS) is an open standard being introduced by mobile network providers and industry stakeholders such as Google. RCS provides modern person-to-person chat features as well as special features (images, videos ect) to improve business messaging experience.
Messaging between a business and its customers can be Application-to-Person (A2P) from the business, as well as coming from the customer – Person-to-Application (P2A). While many businesses have been utilising A2P messaging via SMS for many years, familiarity with designing and deploying mobile P2A communications is less widespread.
There are multiple ways to deliver a ‘conversational commerce ‘experience: this rich P2A messaging experience is available in multiple messaging channels (e.g. WhatsApp or Viber), web chat, and the multimedia evolution of SMS messaging (RCS).
Businesses need to understand how to engage with this new communication trend, and how to prepare for it.
Conversational commerce is set to become a major driver of not only retail sales but all interactions between consumers and businesses. Rich Communications Services (RCS) combined with the increase in smartphone penetration, empowers customers and businesses to use conversational commerce to realise massive improvements in convenience, efficiency and customer satisfaction.
Business can significantly improve customer engagement and satisfaction if they are able to:
RCS takes Business Messaging to the next level, enabling companies to enrich their customer communication and transform customer journey into an entire brand new experience!
SMSArena is a fully featured bulk SMS platform that enables businesses to send SMS to their customers with the lowest cost. We offer high-quality SMS routes for all Spanish operators, great flexibility in SMS packages and a “best price” guarantee in order to make you feel 100% safe about your choice.
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